Marketing Cloud
SAP Marketing Cloud solutions deliver intelligent enterprise marketing solutions to help you develop dynamic, trusted customer profiles, gain deep insights into performance, and optimize marketing in the moment while orchestrating the best-run, end-to-end customer experiences, marketing automation, marketing tools.
SAP Marketing Cloud allows you to orchestrate individualized brand experiences across channels and departments (powered by machine learning) and empower teams to make data-driven decisions with centralized performance management and greater process transparency.
Dynamic Customer Profiling
Understand your customers like never before.
Consolidate first-party customer data across marketing, sales, service, commerce, as well as back-office financials, accounts, and external data sources to build an enriched dynamic customer profile.
Audiences, Campaigns & Journeys
Keep your customers engaged with personalized, targeted experiences. Orchestrate multi-channel campaigns across all departments of your business.
Lead & Account-Based Marketing
Drive demand and improve sales effectiveness. Gain a comprehensive view of accounts and develop an engagement strategy with account-based marketing (ABM).
Marketing Analytics
Empower marketers with the insights needed to make intelligent decisions. Unleash the power of insights with self-service analytics empowering teams to understand performance and make informed decisions.
Customer Journey
